Hi Everyone! The past 24 hours has been awesome. The amazing response to Dust proves we are on to something special by approaching the journey as community. Or as one of our supporters put it:
That's not to say that we are going to slack off and take a break! The magnitude of the commitment of our first 50 is not lost on us, and the best thing that we can do now that we have proven the demand for the bike is simply to GET. SHIT. DONE.
The money from the program is going directly into building prototypes over the coming weeks.
We'll continue to write an open newsletter weekly, and tomorrow we'll send our first F50 newsletter. This note will cover the date of our first meeting together, our Friends & Family investment round in Angel List, and collecting garment sizing to get some swag into boxes.
Our stats from the past 24 hours:
- 50 founding members joined Dust on this journey (and we're leaving sign-up open for a couple more days for a few known stragglers who are on holiday, up mountains, etc).
- Newsletter subscribers has doubled.
- @dustmoto_official has 10x to 1,000+ followers.
- Plus hundreds of supportive public messages & DMs.
Sincere thanks to everyone for your support - more from us tomorrow/next week!
The press release below is for media outlets who have asked for the inside track.
Dust launches a radical Founders50 program and sells out in 24 hours.
9th August, 2023 BEND, Oregon, USA – Dust Moto launched a radical Founders50 crowdfund program on Tuesday 8th August using an approach called 'building in public' (BIP). Taking backers on a 20-month behind-the-scenes journey to bear witness as Dust develops the first Dust_Model 1 bike and brand from a clean sheet.
Dust_Model 1 will be the ultimate mid-weight eMoto. Designed and built in America. Targeted at crossover athletes and core moto riders looking for something fresh. Leveraging traditional dirt bike design and components, with some fresh thinking applied. Backers join a tight network of business, brand and product leaders on monthly Google video calls for regular updates alongside early access to prototypes.
The primary reward for backers in the Founders50 program is the receipt of one of the first 50 bikes made, with customized F50 details to match.
Members join by subscribing via the Dust website (built in www.ghost.org), and pay $250 per month for 20 months, which is $5,000 in total. After 20 months of supporting Dust, the subscription ends and members will be presented with their bike in May 2025 in Bend (or shipped direct). The bike will have an MSRP of $10,000 once it launches to the general public, therefore members will have saved 50% through Founders50.
Colin Godby Dust Moto CEO explains "The past 24 hours has been awesome. The amazing response to Dust proves we are on to something approaching the journey as community. Over the past day we have had 50 founding members join Dust (and we're leaving sign-up open for a couple more days for a few known stragglers who are on holiday, up mountains, etc). Newsletter subscribers via www.dustmoto.com has doubled. Instagram @dustmoto_official has 10x to 1,000+ followers. Plus we've had hundreds of supportive public messages and DMs. The magnitude of the commitment of our first 50 is not lost on us, and the best thing that we can do now that we have proven the demand for the bike is simply to GET. STUFF. DONE."
Dust Moto is an electric dirt bike company on a mission to be the #1 American Moto Brand, globally. We've set out committed to the vision of building an iconic brand through amazing product, storytelling and community building. There’s a massive gap in the market and we are confident that by engaging you, the passionate enthusiast, we can build something amazing, together.
DUST believes we can help create a new golden age for powered two-wheel recreation by bridging the powersports industry to emerging mobility tech. Dust builds affordable performance electric vehicles that maximize the connection between riders, machine and environment. With the right ingredients, more people can connect with the sport than ever before; enabling riders to break free from the shackles of the attention-economy, push their personal limits, build deeper connections to the people and world around them, and ultimately lead a life worth living.
Learn more about the team at https://www.dustmoto.com/about/