Colin Godby

As a part of our general thesis on "Building in Public" and illuminating key areas associated with developing a performance oriented dirt bike, this week we will dive into suspension.

While this is likely more than you'd typically learn about a founder early in a company's journey, we hope it comes to symbolize the level of connection and transparency we seek to achieve with our Build-in-Public practice.

We’ll work closely with our first 250 customers to fund development and bring our first bike to life. It’s likely that our Founders50 program is the first time a hardware company has crowdfunded via a newsletter premium subscription.

Here we explore the American moto industry, timeline, and trends. Long the innovators and trendsetters - founding the earliest motorcycle

In search of connection, inspiration and knowledge building, the DUST team made the pilgrimage this week to the mecca of motocross, Southern California (SoCal).