Our team understands the importance of high quality, safe and reliable design. We will strive that everything we ship is high quality. Prototypes will undergo instrumented empirical testing in the field and lab to ensure frames, structures and components pass ultimate stress and fatigue tests.

I'm focused on impact brands. A founder and operator with several exits. My sweet spot is scaling early-stage tech-enabled brands. I deeply believe Dust can fulfil its vision to be the #1 US moto brand globally.

Jarett Volkoff, Head of Design here at Dust. We are working on the thing that we always wanted growing up, and still do today. I hope that you follow along as we begin to shed some light in the coming weeks on the development of this new shred sled.

While this is likely more than you'd typically learn about a founder early in a company's journey, we hope it comes to symbolize the level of connection and transparency we seek to achieve with our Build-in-Public practice.

We’ll work closely with our first 250 customers to fund development and bring our first bike to life. It’s likely that our Founders50 program is the first time a hardware company has crowdfunded via a newsletter premium subscription.

Our approach to Dust is to open-up our design process, sometimes referred to as ‘building in public’ or BIP or even 'prosumer'. Achieved by generally being transparent, and specifically by inviting a core community of users, experts, evangelists and investors inside to support our journey.